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LZ ANGEL NEWSLETTER |
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POETRY
BOOKS - GET AWARD W.H. (Bill) McDonald was recognized by BookSurge Publishing with their top award for any book - their $25,000 Award. It was announced to Bill on February 27, 2004 - a more formal presentation and follow-up public relations media blitz will be following. It is not a cash award but the publisher gives the author $25,000 in marketing and advertising services over the next year. Here's what it's included: Representation at 10 Trade shows over a two year period ($5,380.00) -- his books will go to Book Expo America in Chicago. Ads in the Bowker Buyers Guide for 6 issues: ($6,230) Inclusion of marketing piece in inserts for 25,000 outbound retail packages ($6,250) - .25 cents each insert Inclusion in NBD Biblion Review Program (estimated value
$350) Rotating Banner Advertising on Booksurge Direct and
Booksurge.com - one year ($1,800) TOTAL: $20,000 The balance we are holding in "trust" to allow for the book to be
included in marketing opportunities that we will develop over the next two
years. For instance, three months ago, I could not have included the
Bowker Buyers Guide in the list, because that is a recent
development. With our roll-out in Australia, Canada and Europe still
building we are in talks with significant partners and we want to leverage
the award winners as these channels develop. There are also "top of mind"
issues that cannot be quantified, but that are important. If we get a call
from a partner, a magazine, etc. our "award winning" books will be the
books most likely picked for these opportunities. The 25K in marketing
support does not include the printing of books, marketing materials
(except as they relate to the trade shows), etc. Congratulations again on
the book launch. I look forward to a successful relationship. Book Publicity and Marketing Sarah.Lange@booksurge.com
BookSurge could not make a clear choice in Bill's poetry books and for
the first time selected two books (Both of McDonald's) as co-winners.
Those books - "Purple Hearts - Vietnam War Poetry" & "Sacred Eye
- Poetry in Search of the Divine" will be marketed in Canada, England,
New Zealand and Australia besides the United States. His books will be
displayed and promoted at books fairs in these countries as well.
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The American Authors Association
Final Gold Awards for 2003
Best Military Non-Fiction Book Best Fiction Book Series
Best Book of Poetry
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